IFE matrix provides a basis for identifying and evaluating relationships among those areas. The Internal Factors Evaluation matrix or short IFE matrix is used in strategy formulation. The IFE matrix is a tool that can be utilized to evaluate how a company is performing in regards to identified internal strengths and weaknesses of a company

 

strategic position of a Business. The Internal and External Matrix works along with the EFE Matrix and IFE Matrix. This tool places an organization into a nine cell matrix

 

The IF matrix criteria is followed explain:

 

• Score from the EFE Matrix: This score is placed on the y-axis

• Score from the IFE Matrix: This score is placed on the X-axis

 

The IE matrix works in a way that once you have the scores from the EFE AND IFE matrix, you draw a line. This will represent the point where the horizontal line meets with the vertical line. The point in which the two lines meet will tell you the type of strategy to follow.

 

 

Score Classification

 

1.0-1.99: Represents a Weak Position.

2.0-2.99: Represents an Average Position. 

3.0-4.0: Represents a Strong Position

 

The organization should follow the type of strategy dependin on in which cell those line (horizontal and vertical) intersect