4.5 FINANCIAL OBJECTIVES AND STRATEGIC OBJECTIVES

Financial objectives

include desired results growth in revenues, growth in earnings, higher dividends, larger profit margins, greater return on investment, higher earnings per share, a rising stock price, improved cash flow, and so on.

Strategic objectives

Desired results such as a larger market share, quicker on time delivery than rivals, shorter design tomarket times than rivals, lower costs than rivals, higher product quality than rivals, wider geographic coverage than rivals, achieving technological leadership, consistently getting new or improved products to market ahead of rivals.

Financial Objectives

increased the total sales by 20%

Increase Inventory Turnover by 20%

Increase annual revenues by 10%

Increase liquidity by 30%

Strategic Objectives

Knowledge about the fastest suppliers generating print magazine

Our magazine will have a unique and exclusive design for our customers beyond their expectations

We will have locations in major cities of Colombia aiming at the maximum geographical coverage

Our providers use the best raw material in terms of paper and ink of high quality at a low price accompanied by the best technology