2.2 SOCIAL, CULTURAL, DEMOGRAPHIC, AND NATURAL ENVIRONMENT FORCES
COLOMBIAN POPULATION
The growth of the population in Colombia in recent years and upward tendecia in the coming years is evident. There are a large number of men and women between 25 and 80 years old. For observing this chart you can identify that there is a large population that is already older, education and income potential. This range is very important for our company because we can identify our possible segment.
ATTITUDES TOWARD LEISURE TIME
A 71 percent of Colombians use his free time with media, watching television , videos, listening to the radio , surfing the net or using the computer for
A 96 percent of respondents between 12 and 65 say they prefer to watch television over other options such as radio or recorded music.
As for the film , the sample reveals that 26.21 percent of respondents said that not going to the meeting because he has no money, a 20,50 because he prefers watching tapes on DVD and a 12,65 because doesn't have time.
But on the other hand, we find the use of leisure time in more acadpemicas actvidades as reading, theater, music and hobbies in general people.
http://www.eltiempo.com/archivo/documento/CMS-4884520
http://www.mineducacion.gov.co/cvn/1665/articles-340716_archivo_pdf.pdf.
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PER CAPITA INCOME
Currently, the per capita income in Colombia is US $ 7,720 , with growing since 2010 but a slight decline in the last three years , making the Colombian miss your chance to have more purchasing power , since inflation increases but income does not increase proportionately with inflation , making the Colombian start using his income only for the basic necessities of life , and let the leisure and other things that are consumed for pleasure rather than necessity .
http://datos.bancomundial.org/indicador/NY.GDP.PCAP.CD
RECYCLING
We cardboard programs. For these programs to be successful in business requires three criteria: A collection system simple and effective Effective information for employees on the use of the system and its benefits And the involvement of management.
The study conducted in 22 cities across the country found that 59.6% are organic food waste and pruning; 4.7%, paper products; 3.6%, cardboard products; 12.8%, plastics; 2.3% Glass; 1.10%, metal products, and 15.7% among various inorganic and hygiene, mainly bone, textiles, earth, battery, electronics, wood and unusable sanitary waste.In Colombia 62% of the paper produced and the total investment in the industry in environmental impact programs recovered was $ 13 billion.
SOCIAL RESPONSABILITY
Título del sitio.In Colombia 70% are private companies and the other 30% are foundations, unions, associations, and public sector entities.
The subjects that are taken into account when decisions are: Environment 13% Internal Customer 13%, Company 11% Customers 7%, and Childhood 5% The main obstacles to the advancement of social responsibility in Colombia are: Lack of interest in social causes 52% distrust in the private sector 46% Regulations 32%, tax regime 28%.
The main difficulties in managing social responsibility are the associated costs, the difficulty of the project, lack of interest from government and business managers.
Some of the benefits that can bring social responsibility for companies are Improved image and reputation, improving relations with employees and the government.
Recognizing the importance of care of the environment helps us as an organization to have a competitive advantage in the marketplace. Have the green seal and create ecological strategies help us have a greater awareness of care and generate more profits for the organization and society.
CHANGES IN TASTES AND PREFERENCES
The growing number of small supermarkets in residential areas, the supply of environmentally friendly items and increased the types of products and services can be purchased online, among others, are part of the new trend to consume people.
In the future, consumers are prepared to pay for products that simplify your life, which is increasingly busy and fast
Today customers are more "educated"
• Buy for convenience
• Consumption as a route of progress
• Influencers, people like me
• Trade in community
• It's time to share
• The emergence of the 'Millennials'
• Question of privacy
• Shopping around the world
It is important to know the trends in purchase and behavior of people, as this will guide us as a company to create a guide updated and consistent with the tastes of the people and thus remain or increase our sales.
With traffic, people no longer have dinner at home, do it in the restaurant. Buy more computers and catalog sales or multilevel became the main competitor of supermarkets.
The Colombian consumer habits have changed a lot in the last 15 years in technology issues.
The guild of merchants selling personal care products has lost relevance.
Drugstores business has migrated to the offer of other categories of products such as infant formula, toiletries and products for some kind of food and drink.
From virtual to reality and back: the world of consumers is both the virtual and the real. Digital is a determining factor in what people buy.
http://www.elespectador.com/noticias/economia/colombianos-cambian-habitos-de-compra-articulo-445629
http://www.dinero.com/internacional/articulo/tendencias-globales-consumo-2015/204820
BUYING HABITS -TRAFFIC CONGESTION
CULINARY LIFESTYLE
The consumer is changing, likes to stay home and focus on the issues that revolve around the table and good food. Inevitably, this is projected at interest in gastronomy and in gaining more knowledge, "said Mariluz Tobon, marketing manager of Carulla Vivero. With a consumer more prepared and familiar with other cultures, supermarkets have increased their range of products gourmet and other countries since Colombia is the increasingly demanding.
"The kitchen has become a familiar site development, chat and friends, where the achievements and successes is. The kitchen is no longer women, belongs to everyone, not gender or age," explains Jaime Zawadzki, general manager Almacenes Corona SA
