2.1 ECONOMIC FORCES
COLOMBIA GDP
The Gross Domestic Product (GDP) in Colombia expanded 0.80 percent in the first quarter of 2015 over the previous quarter. GDP Growth Rate in Colombia averaged 1.08 percent from 2001 until 2015, reaching an all time high of 3.50 percent in the second quarter of 2002 and a record low of -0.90 percent in the first quarter of 2002. GDP Growth Rate in Colombia is reported by the Dane, Colombia.
Colombia is the third biggest economy in Latin America. From 2001 to 2012, the country has been growing at an average rate of 1 percent on quarter over quarter basis, mostly due to a rise in exports of commodities. Colombia has been a major exporter of oil, coal and coffee. Yet, in order to reach its full growth potential the country needs to improve its infrastructure, security and reduce income inequality.
Gross domestic product is one of the most important economic indicators for decision-making in different aspects. For our organization, we have to know the growth of the economy and which sectors are what help and more influence GDP growth. The telecommunications sector is measured from the demand, supply and the income generated. In the case of the ICT sector, this is ranked 9th of the activities that contribute most to GDP, positioned as one of the sectors that generate higher value added, the most dynamic country
COLOMBIA INFLATION RATE
The inflation rate in Colombia was recorded at 4.46 percent in July of 2015. Inflation Rate in Colombia averaged 14.77 percent from 1955 until 2015, reaching an all time high of 41.65 percent in June of 1977 and a record low of -0.87 percent in July of 1955. Inflation Rate in Colombia is reported by the Dane, Colombia.
INTERETES RATE
With interest rates of one percentage point below those seen at the beginning of 2014, a high probability remain that way in the first half of the year and then reduce a little in the second half of 2015, the outlook on the cost of credit looks encouraging, especially for those people and companies that have among their plans and projects require funding to bring them up.
Consumer loans in Colombia grow at a real rate of 9.22 percent; the housing, 14.5 percent; microcredit, 7.25 and business, to 10.3 percent, according to the Superintendence.
An increase in credit demand as a result of growth in household consumption, the shot of gross domestic product (GDP), an increase in the rate of the Bank of the Republic and the spillover of inflation beyond the target planned by the monetary authorities are among those factors that lead to raising the cost of borrowing in Colombia, says Perdomo Maldonado but believes that these are now faraway.
Inflation affects the time to buy the material in another country, because prices increase and as a company would be affected and so we will have to turn up the price of the magazine and thus lose money. We need to watch for inflation to know if bought in advance or avoid investments in that period.
http://www.tradingeconomics.com/colombia/inflation-cpi
http://www.eltiempo.com/economia/indicadores/tasas-de-interes-en-el-2015/15146597
PROSPENSITY OF TO SPEND
30 years Colombian households earmarked half of their budgets to buy food; Today, that percentage has dropped to 28%. That space lines have earned as education, recreation, transportation and communications. Changes like these are, without exaggeration, of great importance for society and for business. It is up to employers perceive detect and buying trends of families to find profitable opportunities.
The analysis of the economy can not be limited only to how people have, but also how to spend what they have. People have two kinds of resources: nondiscretionary and discretionary. First the individual can not use them at will because they serve to meet essential needs and forced or obligations. Discretionary resources, however, are remaining after satisfying the mandatory requirements, and that the individual can use with greater freedom of choice.
We can see that people spend on food every day, but also spend on entertainment on weekends to share with family. In telecommunications industries people are looking restaurants in which care for them with good service and good food, through the internet or in magazines.
http://www.sura.com/blogs/mujeres/habitos-consumo-colombia.aspx#sthash.YgrGNeW5.dpuf
http://www.elespectador.com/entretenimiento/medios/nueva-era-del-cine-y-television-articulo-512271
VALUE OF THE DOLLAR IN WORLD MARKETS
In recent weeks the upward 'party' of the dollar has a lot calmer breathing entrepreneurs, but consumers face uncertainty.
Cars, cell phones, LED TV, entertainment, airline tickets and tour packages to the outside, clothing, food and medicine, among many others, have accumulated a relative increase of 25% on account of the rapid race of the peso devaluation.
The implications also for those who will be, or already made purchases and credit card consumption abroad, for fees to be paid based on the Representative Market Rate, TRM, and that might be something unpleasant every month to follow the dollar upward climb. Therefore, those who love to entertain consumers will be affected by the rising dollar to pay double the previously consumed. You pay as much cash card but depending on the country in which you are, you may pay more or less for the magazine. It is affected the company and other customers looking for other magazines that are cheaper.
EMPLOYED PERSONS
The number of employed persons in Colombia decreased to 21368.21 Thousands Persons in the first quarter of 2015 from 22272.30 Thousands Persons in the fourth quarter of 2014. Employed Persons in Colombia averaged 18226.52 Thousands Persons from 2001 until 2015, reaching an all time high of 22272.30 Thousands Persons in the fourth quarter of 2014 and a record low of 15300.76 Thousands Persons in the second quarter of 2001
Employment fell by 114,300 persons in the first quarter of 2015 compared to the prior year quarter (-0.65% variation), bringing the total of busy 17.4548 million. Seasonally adjusted quarterly variation 0.43%. Employment has grown by 504 200 people in the last 12 months. The annual variation of 2.97%.
The number of employed people in Colombia is increasing, it is a very favorable country for the index as it helps the growth of GDP as the most competitive country back. The communications sector has an annual variation of 4.8% occupying position 4 with a favorable index that directly affects us.