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4.6. INTENSIVE STRATEGIES
4.7.
Intensive strategy
seeks to increase market share for present products and services in present markets through greater marketing efforts and for that we company offering sales promotion (magazine per year), and increase publicity efforts (social networks).
Michal Porter`s Five
introduce products and services into news geographic areas (Medellin, Cali, Cartagena)
to increased sales we have modifying the magazine and improving with new articles, recipes and with information that want our customers
A primary reason for persuing forward, backward, and horizontal integration strategies is to gain low-cost leadership benefits. We company used to print the economy of the scale.
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