The fifth major area of internal operations that should be examined for specific strengths and weaknesses is research and development (R&D). Many firms today conduct no R&D, and yet many other companies depend on successful R&D activities for survival. Firms pursuing a product development strategy especially need to have a strong R&D orientation.

 

For culinary delights the research and development department is one of the most important to know and meet the needs of our customers. The department plays an important role as a competitive advantage, allowing us to identify and analyze the priorities of the market and stay ahead and meet new trends.

 

In this area of ​​research projects are generated to identify the tastes, preferences, trends, needs and expectations of our clients, in order to obtain important information to create strategies or plans that allow for growth, improvement and innovation of our company integrating all areas of our organization.

 

Our R & D process begins with a generation of ideas from different areas, we define the idea and give a target to meet our goal we conducted a thorough investigation of the market, customers, trends. We conducted a test and if this is positive, continue to develop and implement the idea and then assess.

 

It is very important the process of R & D to understand and analyze in detail the information that is collected, allowing us to keep updated and informed of the latest market trends and the needs of our customers and make us more competitive in the market.