3.4 MARKETING
Marketing can be describe as the process of defining, anticipating, creating and fulfilling customers’ needs and wants for products and services. Without marketing, even the best products and services have little chance of being successful. Culinay Delight will search clients need when they think doing and event and be able to anticipate to their wants after they say something. This process is made by seven functions of marketing.
CUSTOMER ANALYSIS
We develop an investigation through customer surveys, to analyze and evaluate customer’s needs, desires and requirements. We did 85 surveys to students and professionals this is what they answer.
According to the survey, we can say that our customer segment would consist of people with these characteristics:
-We have more women than men
-People in social classes between 3-5
-People between 18 and 35 years of age
-People who like to join their families and friends and eat together
-Those interested in national and international food
-The majority of people like to go to restaurants recommended
-The majority of people like to read magazines
-People like to find in magazines service, price, basic information and products.
SELLIING PRODUCTO/SERVICE
The successful implementation of the overall strategy depends on the ability of an organization to sell its service, which includes many activities of marketing such as advertising, sales promotion, advertising, personal selling, management sales force, customer relationships and supplier relationship.
For our organization it is very important to get recognition for our services to families and individuals who love good food, those who love to visit the best restaurants or love it see tips for cooking delicious at home. So we want to use social networks to be known by the customer, as this is one of the means most used today to know a brand or a company.
We will use networks like Facebook and Twitter. In this network we will upload photos of all our services. It is also a main channel used to communicate with the client, to know what they like about our service or what other dishes that places we use for our magazine.
In our networks also we give information how to reach us.
On the other hand we would alliances with owners of large and important restaurant chains, also with dining in our magazine to publish their products and services academies
For more information customers can write me to mail service@culinarydelights.com
PRODUCT AND SERVICE PLANNING
Product and service planning includes activities such as test marketing; product positioning and brand; devise guarantees; packaging; identifying product options, it has style and quality.
• Best Restaurants. Qualified quality of service and food quality, taking into account innovation, environment, industry, professionalism, among other important aspects.
• Notes of the best Chef and professionals in the service tem, where their experiences, advice, dreams, strategies, stories and more.
• Tips: tips on how to cook and make delicious dishes.
• Service Strategies: Where will speak on how to provide good services integrating different factors such as technology, infrastructure, staff professionalism and empathy.
SERVICES
The guarantees for our magazine will be given by default in print or not cumplicas promises by the company, which will be refunded to the customer magazine plus a 30% discount for the next purchase of the magazine.
Our services are focused on the information that we provide to our customers.
We discounts and special promotions for loyal customers.
Also other companies may publish any news about your company in small sections of the magazine that we call Advertising warnings , this is a promotional piece that users, advertisers and / or agencies use to issue a message, promote a product, provide a service, etc., in the middle class to meet a brand or proposed by the respective target company, which will further recognize our company.
Also our customers can make inquiries in electronic catalogs to be published on the website, with advances and the most relevant news of our magazine.
DISTRIBUTION
Distribution includes warehousing, distribution channels, distribution coverage, retail site locations retailing and others.
Our distribution mechanism is created a alliance with company Carga Pesada to take the magazine to the main points of sale like super markets, bookstores, neighborhood shops, from house to house customers who are supscirtos with the company.
As we are a company in growing, initially we will only sell in Bogota and surrounding municipalities.
MARKETING RESEARCH
Our main product is a magazine that provides an information service on the new world of gastronomy, the best advice from the best chefs and connoisseurs of gastronomy in Colombia, our intention is to satisfy our readers with information providing excellent dining experience basic and peculiar to our customers fascinated by the culinary food culture.
As we are a growing company that we have an office in chapinero, for the administration and design of our magazine.
And our entertainment magazine will be given to major retail outlets such as supermarkets, bookstores, neighborhood, house to house customers who subscribe to the company, only in Bogota for now.
Our price is $ 15000, which includes all delivery services and warranties for our clients; this price according to costs and business costs as we decided, and according to the earnings and profits that we want to get to the sales of the magazine.
