3.1.THE RESOURCE – BASED VIEW (RBV)
RBV approach to competitive advantage contends that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage. The resources-based view contends that organizational contend that internal resources that can be group into three all-encompassing categories will primarily determine organizational performance: Physical resources, human resources and organizational resources.
Physical resources:
Our company specializes in providing information on the world of gastronomy by a magazine company. For this reason we have one office in Chapinero- Bogota, for administration and design for our magazine. We also have the technological equipment such as computers with specialized software design magazines. We bond with Mouse Interactive; a specialized printing company is responsible for print our magazines.
Human resources:
For our company the employees are the most important resource, as it depends on them to offer excellent service with high quality standards; For this reason, we make sure our employees are professionals in the areas of Accounting, Marketing, Gourmet, design and customer service, preferably with experience in the food and beverage industry; in addition to their professional profile, we manage to train inside and outside the company to live an atmosphere of warmth and thus create a pleasant working environment.
As our company is growing, so far we have defined the following areas: starting service area, area of Finance and Accounting, Marketing area, area of research and development, sales area and operations area . In which we find chef is responsible for giving the nod to each of the publications of the magazine as well as provide interesting information will be published, and staff responsible for building relationships with customers and suppliers to maintain and grow the company .
From these positions in which each will have a specific responsibility for the publication of information to our clients the different zones of Bogota.