Is a strategy-evaluation tool, that allows organizations to evaluate strategies from four perspectives : Financial performance, Customer knowledge, Internal businesses processes and Learning and growth.

 

It is a method to measure the activities of a company in terms of its vision and strategy. Provides managers a global view of business performance. It is a business management tool that continually displays when a company and its employees achieve the results identified by the strategic plan. It is also a tool that helps the company to express the goals and initiatives to meet strategy.