Competitive force is an important part of external audit because identifying strengths, weaknesses, capabilities, opportunities, threats, objectives and strategies, evaluating successful strategy formulation, is essential to identifying major competitors and convert our rivals most vulnerable in the business of food magazines. One thing for be a firm successful is have a company that could change, innovate and improve.

Our products and services are different, because we do a magazine with the greatest effort and dedication with the help of the best chefs and professionals in the food sector, also our customers are part of the services process by having them as the most important in our company, making them feel the desire to get their hands the best culinary magazine providing Colombia with satisfaction the information provided especially for them. Our greatest strength is the excellent service with high quality specially for our customers with the largest number of readers fascinated with our work.

Major competitors are most likely respond to current economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive trends could affecting the industries. The environmental is one of the most important things in our company "Magazine" because standout the responsibility with the environmental, we showing care using recyclable without mistreating the environment.