A Declaration of Attitude:

 

1. It is a declaration of attitude and outlook.

2. Mission statement allows for the generation and consideration of a range of feasible alternative objectives and strategies without unduly stifling management creativity.

3. Mission statement needs to be broad to reconcile differences effectively among, and appeal to, an organization’s diverse stakeholders, the individuals and groups of individuals who have a special stake or claim on the company. 

4. Mission statements provide motivation, general direction, an image, a tone,and a philosophy to guide the enterprise.

5. Mission statement should arouse positive feelings and emotions about an organization.

 

A Customer Orientation: 

 

1. Describes an organization’s purpose, customers, products or services, markets, philosophy, and basic technology.

2. Define what the organization is and what the organization aspires

3. to be.

4. Distinguish a given organization from all others.

5. Serve as a framework for evaluating both current and prospective activities.

6. A good mission statement reflects the anticipations of customers.